What you can expect
from this book entitled: Radio Advertising. A Sound Investment. 10 Key Principles
for Maximising Returns.
This book is essential reading if you want to make money by
mastering the art and science of radio advertising. It will give you a thorough
understanding of how a commercial radio station can generate revenue and profit
for itself and for its advertisers. The knowledge contained here has been
gathered, tried and tested, and distilled over a period of 35 years. Master the
principles and you will have the edge over marketers who are still playing the
old game of “spray and pray”.
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