My latest keynote offering “Leading a high performance organisation
in the 21st century
If it ain’t fun it ain’t happening…” has been very well
received in the market place.
For more information please contact me at stanbkatz@gmail.com
Monday 16 December 2013
Tuesday 22 October 2013
Mp3 killed the radio star
There is a worrying trend which could impact radio
listening and, ultimately, radio advertising. My work involves quite a bit of
travel in Africa, not least in taxis to and from airports. The first thing I do
when I hear music in a taxi is ask what station they’re listening to. On three
or four occasions I discovered that they weren’t listening to radio at all, but
to MP3 players which they’ve generally loaded with over a thousand of their
favourite songs. The more affluent music lovers, as we know, favour the iPod,
which together with iTunes is one of Apple’s greatest triumphs. Apple is in the
business of selling gadgets. Tens of millions of them. iTunes was a way to make
it easy and cheap to buy music. Apple sold billions of songs at 99 cents each.
Mp3 players have been around for a long time. But in the
midst of a technological revolution that’s causing seismic shifts, these little
Mp3 players with huge capacity are relatively cheap.They plug
conveniently into the vehicle’s cigarette lighter and play through the radio.
These are not the latest model vehicles either. Ford’s interior designer, given
the ubiquity of Mp3 is talking of not including CD players in their new models.
We know that growing numbers of kids are getting their music from the internet
and not from radio, or from that endangered species known as CD/DVD stores
It’s not the uptake of these gadgets that one finds
worrying. What concerns me is the uptake by an older generation who spend long
hours in their vehicles. They no longer find radio interesting or entertaining.
The potential fallout from this is, as listenership declines, so will radio
advertising.
Traditional radio needs to kick it up a notch if it wants
to hold onto its audience.
Unlock
Millions in Untapped Revenue
In a world first analysis of cross-agency data, new research
from the UK Radio Advertising Bureau (RAB) reveals that brands using radio for
their advertising get eight times the return on investment (ROI).
Data was collected from the world’s leading econometric
specialists representing all of the major global media groups.
The study reveals that using radio can boost overall campaign
ROI. Currently radio carries 6% of all advertising budgets, but if budgets were
reallocated a 20% share of total – with no increase in in overall expenditure –
the total ROI would rise by over 8%. For the top 100 radio advertisers, this is
equivalent to 1.4 billion Pounds
The data also reveals an important finding about best
practice in radio planning – campaigns which maximise weekly reach up to and
beyond 40% (rather than optimising on frequency), deliver significantly
stronger radio ROI. This suggests that coverage is the new touchstone for
optimising radio effectiveness.
Simon Redicam, Managing Director of the RAB commented: “When
Martin Sorrell calls econometrics the ‘Holy Grail’ of advertising, you can be
sure agencies place high importance on it. With data sourced from all the
world’s major agency groups the RAB analysis provides the most detailed and
robust perspective on radio ROI in the world. We wouldn’t be surprised if the
game-changing findings prompt Finance Directors to ask their marketing teams
‘Are we allocating at least 20% of our media budget to radio?’”
”
Thursday 8 November 2012
Launch of my new book!
My much anticipated book,
“Radio Advertising. A Sound Investment. 10 Key Principles for Maximising
Returns.” has hit the shelves!! :-)
It’s available in hardcopy format at onthedot.co.za or in in
eBook format at amazon.com, kalahari.com, or at mybooks.co.za.
The direct links are as follows:
Mybooks :
amazon.com :
kalahari.com :
hardcopy at onthedot :
Wednesday 24 October 2012
Want to hear some great radio!!?
Check out this link to examples of great radio
http://www.youtube.com/watch?v=R1fms0ZLRyg
http://www.youtube.com/watch?v=R1fms0ZLRyg
Want to hear some great radio!!?
Check out this link to examples of great radio
http://www.youtube.com/watch?v=R1fms0ZLRyg
http://www.youtube.com/watch?v=R1fms0ZLRyg
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