Online radio in its current incarnation is basically music that you can download in the genre of your choice, or if you like you can elect to have your music curated for you as in terrestrial radio (AM/FM) where program managers and music managers selected the music. What's lacking is theatre of the mind. However, some online stations are playing video ads.
Check out great radio on You Tube. One of the best radio personalities of all time is Gary Burbank. one of his best characters is Gilbert Gnarly.
An interesting development in the US is the migration of leading radio personalities to the internet. Watch this space.
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